MCRACING
logo
website
Leaned forward and ready for fast, aggressive racing.
It wouldn’t be a company today without a website. MCRacing’s website focuses on the riders and on merchandise. Fans love to keep up with what the top riders are doing both in racing and in recovery if one of them happens to crash out.
Check it out here: marioclarke.com/mcracing
apparel
The uniform for all members of the team wear these hats. Everyones clothing is different depending on which role they play (mechanic, rider, or team manager) so the hat is worn by all.
branding
MCRacing is an off-road motorcycle racing team and shop. Targeting the trail riding audience (rather than track riding) our shop carries the major European brands, as they are superior off the track. We are focusing on this audience because it is what is popular and accessible in this nation. The rundown of brands are KTM, Husqvarna, Gas Gas, and Beta for now.
The racing team is backed by certified mechanics that are skilled in research and development fabrication. Custom parts for the pro-racers result in better parts and add-ons for bikes that the every day rider would benefit from. Having a racing team gives the opportunity to market the products and show off its quality to interested audiences.
application
Below is a Easy-Up that is used to shade the pits on the days that Exceed one hundred degrees plus outside.
At the bottom is a promotional poster. The idea is that there would be a stack of posters when the fans come to meet the riders and they can be use to be sign if they didn’t bring anything them selves.
graphics kit
A key part of off-road racing is being able to identify which rider is which. These kits are generally simple in design, easy to read, and flashy to make each rider stand out among the crowd.